What's Your Vision of Vail's Future?
John Horan-Kates
September 7, 2025:
At the Vail Alliance, we say vision is about describing where you want to be in the future, perhaps a timeframe of five to 10 years, that produces passion in yourself and others. It’s a picture of what it will look like and feel like when you are achieving your dream.
Casting a vision is an essential and extremely valuable leadership principle. Some people think of it as brainstorming, but it really goes well beyond that valuable, albeit more short-term perspective. In his book, Visionary Leadership,” Burt Nanus defines vision as “a realistic, credible, attractive future for your organization. It is the indispensable tool without which leadership is doomed to failure.” Matthew Heim, in his essay, “Catching the Vision,” claims that “by learning to work from a place of intuitive knowing, we can begin to make wiser decisions.”...
